If you plan to use ordinary ceramic tiles, then do not choose strong glue. This is just a waste of money, because the light tile will not go anywhere if it is fastened with the wall with an ordinary tile mixture. In addition, a powerful glue, and if also with a thick layer, maybe later, just break the tiles, and you will have to do repairs again. Carefully read the recommendations on the package — each manufacturer necessarily writes the recommended glue for his tile.