Reducing costs during construction production is achieved by using technological insulation. According to their thermal insulating characteristics of 10 centimeters of the new generation materials, a meter layer of concrete is completely replaced. The construction of supporting structures with insulators placed inside them is associated with obtaining a serious economic effect. When arranging a suburban cottage, the owners of the site can buy building materials both at specialized wholesale bases and on selling sites. The cost of products sold through Internet resources, as a rule, is 10-15 percent cheaper than similar value criteria for goods presented in construction supermarkets.